AI UGC for apps
UGC-style videos for your app, without hiring creators.
Paste your App Store link. Appatchy writes a short script from your listing, an AI creator says it to camera, and your real screens appear beside them with word-by-word captions. It looks like something a person posted, which is what stops the scroll.
Your real app on screen
Screenshots or your own screen recording sit next to the presenter, so viewers see the actual product.
Scripts written from your listing
Hooks and lines come from your app's name, description and features. Edit any line before generating.
Honest by design
Presenters explain and demonstrate your app. They never pose as customers or invent reviews.
What makes a UGC-style app video work
UGC (user-generated content) ads work because they don't look like ads. A person talks to the camera in an ordinary room, names a problem the viewer has, and shows the app solving it. Polished studio footage often performs worse on TikTok and Reels because viewers recognise it as advertising and swipe.
The first two seconds decide everything. Lead with the problem or the outcome ("It's 6pm and you have no idea what's for dinner") and save your app's name for later. Then show one real screen doing one real thing. Keep it under 30 seconds and end with a single, clear next step.
Platforms ask you to label realistic AI-generated video. TikTok and Meta both have an AI label; use it. Appatchy's creators are AI and talk about your app as its maker would, never as fake customers.
- Test three hooks for the same feature at Standard quality (1 credit each), then remake the winner in HD.
- Burned-in captions matter: most people watch with the sound off.
- One feature per video. A video that explains everything explains nothing.
Questions
- Are the presenters real people?
- No. They're AI-generated. They talk about your app the way its maker would; they don't pretend to be customers. Label the videos as AI where the platform asks you to.
- What do I need to start?
- Your App Store link, or screenshots, a screen recording or a one-line pitch. Appatchy reads it and suggests video ideas.
- How much does a video cost?
- UGC videos use credits from a monthly plan: 1 credit at Standard quality, 2 at HD, 4 at Full HD. Plans start at $14.99 a month for 16 credits.
- Can I edit the script?
- Yes. Every line can be changed before the video is generated, and you can make new takes of the same script.